Be a Network Marketing Leader by Mary Christensen

Author:Mary Christensen [Christensen, Mary]
Language: eng
Format: epub
Publisher: AMACOM
Published: 2018-03-02T00:00:00+00:00

CHAPTER

Use Print Materials That Reflect Your Best

Few aspects of our business have been reinvented as often as the way we communicate our printed words. Texting and messaging have replaced emailing, we’re accessing the bulk of our information on our devices, and we are downloading most of our business brochures.

What hasn’t changed is the importance of maintaining professional standards. Nothing shouts “amateur” louder than poorly produced marketing materials.

Your corporate partner spends thousands of dollars producing quality brochures, leaflets, and catalogs. Don’t produce your own to save a few dollars, or deface them with sloppy labeling before they reach your customers.

Protect your business and your brand. If you have a good reason to create your own marketing materials (and it has to be really good, when corporate materials can be downloaded or forwarded at minimal expense), make sure you’re not diminishing your company’s credibility in the process. I would advise not straying from corporate marketing materials. For example, a network marketer received a homemade marketing piece from her sponsor to send on to her customers, and she decided to ask me for feedback.

Although my recommendation was that she not use it, I showed her how to re-sort the information, edit out the errors and repetition, and add her personal story. After I sent my recommendations back, I visited the company website. The branding and messaging were so different that the document could have described another product and another company. It was a clear case of “lost in translation.”

Communications created by cutting and pasting from different sources can easily become garbled. I strongly advise that you use your company marketing materials to tell your product story, and focus your efforts on building relationships with your prospects.

You’ll always be more effective when your communications are clean, concise, and free of jargon. Get into the habit of editing everything you send out. No matter how many new apps are released, your most powerful communication tool will always be the delete key. If accuracy is not one of your strengths, write your missives offline and do a spelling and grammar check before you send them.

Twitter did the world a huge favor by introducing us to 140 characters. Adapt and adopt the “rule of 140” and you will instantly improve all your communications:

Condense every text, message, or tweet to a maximum of 140 characters.

Condense every email or story to a maximum of 140 words.

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